4 years ago

5 Maneras de Crear un Perfecto Imán de Prospectos

5 Maneras de Crear un Perfecto Imán de Prospectos

Me gustaría comenzar con esta pregunta: ¿Cómo atraes a tus clientes potenciales? Si ya tienes la respuesta tienes que leer este post 5 maneras de llegar a un perfecto imán de prospectos.

Lo ideal es reflexionar en los esfuerzos que has estado haciendo durante los últimos meses para obtener nuevos suscriptores, clientes potenciales y para finalizar clientes reales.

Te recomiendo crear un checklist con las actividades que has hecho hasta ahora, y comenzar a ejecutar los siguientes tips que te voy a regalar y estoy segura que te serán de gran utilidad.

Lo que tu necesitas es el Perfecto Imán de Prospectos

Si aún no estas familiarizado con el término, un “imán de prospectos” es algo que regalas con el fin de atraer nuevos clientes potenciales (leads), por ejemplo: una guía gratuita, un webinario, una serie de videos, o cualquier otra cosa que te ayude a convencer a una persona para que te deje su información de contacto.

Una vez que obtengas sus datos de contacto, lo qué tienes que hacer es alimentar lentamente con información de valor, beneficios de tus servicios/productos, artículos referentes de cómo usar, videos, y posteriormente tratar de venderles algo poco a poco, pero ojo jamás empieces con lo más caro, empieza con algo accesible y ganate su confianza.

Por ejemplo, observando el sitio de Marketing sin rodeos vemos de inmediato que ellos les esta ofreciendo un ebook en donde obtienen información privada de contenido a cambio de su email.

5-Maneras-De-Llegar-A-Un-Imán-De-Prospectos-Perfecto-Para-Tu-Blog

Pero no sólo es regalar para obtener nuevos prospectos, sino que nutras a tus leads y logres que ellos adquieran beneficios, aprendizajes, experiencias y lo más importante confianza.

Si tu idea es atraer prospectos de calidad, es necesario crear un imán de prospectos de alta calidad aportandoles un valor significativo que ellos sin dudarlo hagan la acción que estas buscando.

Es necesario ofrecerles algo que no puedan resistir, algo tan valioso que al dejarte sus datos sientan que están recibiendo la mejor oferta.

Entonces, ¿cómo obtener la idea perfecta del imán de prospectos? Afortunadamente, no es complicado.

Aquí te dejo  5 maneras de llegar a un perfecto imán de prospectos.

1. Encuesta a tus lectores.

Con el fin de atraer clientes potenciales, lo que necesitas es conocer sus puntos de dolor, lo que les quita el sueño, lo que los frustra, lo que los hace darle un golpe al ordenador.

Es necesario comprender sus problemas para que luego tu puedan resolver alguno de esos problemas.

Asumo que tienes un blog o algún sitio de creación de contenido, el primer paso es examinar a tus lectores, iniciar una conversación acerca de sus dolores, sin abrumarlos por supuesto.

Empieza a crear tus encuestas en Survey Monkey puedes inciar con una cuenta básica gratis.

herramientas para crear un imán de prospectos

O bien puedes usar Facebook cuentan con una función para crear encuestas en pocos minutos y comenzar a platicar con tus fans dentro de tu página de facebook. Con más de mil millones de personas usando Facebook, estoy segura que puede ser el lugar indicado para conseguir una conversación con clientes potenciales.

un perfecto imán de prospectos para tu landing page

Otro punto que seguro de será de gran utilidad es instalar una herramienta de chat en línea directamente en tu sitio, para que puedas empezar a interactuar con tus visitantes en tiempo real, contestar sus dudas, etc.

Te recomiendo usar Zopim es muy fácil de instalar, intuitivo, puedes comenzar a utilizarlo de manera gratuita.

¿Cómo obtener nuevos usuarios?

Una vez que has aprendido un poco más de tus visitantes identificando sus puntos débiles, a continuación puedes diseñar un imán de prospectos que resuelva de forma especifíca esos dolores.

2. Excavar en la analítica.

Otra gran manera de generar un bote lleno de ideas para tu imán de prospectos es usar Ponch para tu sitio, si aún no lo estás utilizando es momento de que lo pruebes de inmediato es una herramienta brillante que puedes instalar en tu web con una prueba de 21 días gratis, te aseguro que vas a descubrir información muy valiosa de tus visitantes y lo que están buscando.

¿Cómo crear un perfecto imán de prospectos?

Perforando de esta forma en la sección de “contenido del sitio”, podrás ver rápidamente que les interesa y en donde se pierden, entre muchos otros datos reelevantes que seguro te ayudarán a tomar mejores decisiones tanto de marketing, como de diseño y mensaje con el que será mejor comunicar tus productos/servicios.

3. Alcanza a tus competidores

Recorrer los blogs de tus competidores es otra manera de generar instantáneamente ideas para tu imán de prospectos.

Con herramientas como el explorador de contenido Ahref, se puede identificar rápidamente los puestos más altos en los blogs de tus competidores.

pasos para crear un imán de prospectos

Supongamos que eres una agencia de marketing y que tus visitas quieren saber más acerca de ¿cómo crear sus campañas en Facebook efectivas?, por que entraron a la sección de Social Media, entonces tu puedes mandarles una guía sobre el algoritmo de Facebook y la psicología detrás de cada post que compartimos.

Te aseguro que lograrás engancharlos y ellos buscarán más de tus servicios hasta decidisrse a comprarte a ti, recuerda un buen imán de prospectos que aclara confusiones y dudas con respecto al tema que les interesa a tus visitantes seguro te ayudara a conseguir nuevos clientes.

4. Convertir  un acaparador imán de prospectos

Esta claro, que obtener datos precisos de tu competencia es otra forma útil de generar ideas para tu imán de prospectos, pero ¿por qué?

Seguro ellos ya lo han hecho por ti, todo lo que necesitas saber es que para crear un perfecto imán de prospectos es indispensable empaquetar de manera diferente, posicionandote como experto en tu área, mirando de un ángulo diferente y así crear un formato distinto.

Por ejemplo Hubspot ellos al inicio de su sitio tienen diferentes acciones para que sus visitas ejecuten, pero una de ellas les permitira obtener nuevos prospectos en donde ellos les regalan un reporte de inbound de las tendencias de marketing y ventas.

5 maneras de llegar a un perfecto imán de prospectos

Por otro lado esta Linio que es una tienda en línea de diversos productos, ellos regalan cupones a todos sus visitantes de $50 pesos que podrán canjear una ves que les compren.

¿Cómo crear un buen imán de prospectos?

El punto es el siguiente: como ya vimos estos ejemplos de imán de prospectos que ofrecen estás empresas, es momento de que tu empiezes a crear los tuyos y ver los puntos de dolor que ellos están tratando de resolver y por ende resolver los de tu audiencia.

5. Combina tus poderes
Cada uno de los métodos anteriores serán, por sí mismos los que te ayudarán a generar un perfecto imán de prospectos.

Sin embargo, un vendedor elegante irá estilo Cápitan y con cuidado combinara las mejores ideas de cada método para crear un imán de prospectos finamente pulido, perfectamente dirigido, recuerda que todo tiene que ir mejorando una vez que lo pongas en práctica te aseguro que lo harás como todo un experto.

• Vas identificar qué dolor tienen tus visitantes.

• A continuación, aplicarás mejor el diseño y mensaje de tu sitio web con analytics.

• Exploraras temas que estan abordando tus competidores.

• Y por último, te convetirás en el mejor acaparador de imánes de prospectos.

Bonus

Después de aplicar este método tendrás un flujo constante de prospectos, y una gran cantidad de herramientas para trabajar en conjunto.

Enseguida tu les dirás: ¿Qué pasaría si yo te dijera que tengo la solución exacta a… tu problema? Seguro tendrás nuevas pistas prácticamente para tocar su puerta y vender.

Después una vez que hayas obtenido tu investigación respecto a la análitca de tu sitio, tendrás un montón de nuevas ideas para la “actualización de contenido dentro de tu sitio” con una forma absolutamente sorprendente para aumentar tu tasa de conversión.

Por último, conoces a tus clientes potenciales en un nivel más profundo, sabrás que los motiva, que les apasiona, lo que les frustra más, etc. Este conocimiento permitirá dar forma a tus productos/servicios para llegar a tus clientes potenciales.

Es fácil es una situación de ganar-ganar.

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Norely Murillo

Norely Murillo

Cofounder Ponch, Marketer, construyendo, revolucionando, innovando y creando estrategias basadas en crear mejores experiencias de usuario, adquisición de cliente, lean marketing funnel.