5 Tácticas para lograr el éxito con Analytics

5 Tácticas para lograr el éxito con Analytics

Ya hemos hablado de Analytics en post pasados, pero en está ocasión te presentamos cinco tácticas que todo marketer debe conocer.

Los Analytics te ayudan a mejorar y pulir tus estrategias y a determinar que es lo que esta funcionando bien y qué necesita ser mejorado. Podríamos seguir una corazonada pero el verdadero poder viene cuando sabemos cómo están funcionando los datos en nuestros esfuerzos de marketing, y así tomar decisiones informadas para entregar mejores resultados a nuestros clientes.

“A menudo me sorprende la cantidad de cosas que intento que funcionen, pero no lo hacen. Esto me ha enseñado que avanzar en mis suposiciones (sin validar con datos) puede ser un gran error. Debido a que hacemos seguimiento de nuestros esfuerzos de marketing, no hemos sido engañados cuando vemos menos conversiones y más consumidores (lo cual pasa muy seguido)” 

-Ruben Gamez, Fundador de Bidsketch

 Herramientas-de-web-analytics-ponch

1. ANALYTICS DE CONTENIDO.

El análisis de contenido tiene que ver con tu sitio web, blog y cualquier contenido que se va a publicar fuera de la propia aplicación.

Lo más básico de estos es el contador de visitas en tu sitio web. Pero esto no es suficiente información para aprender a tomar decisiones con el fin de hacer crecer tu base de usuarios.

5 Tácticas para lograr el éxito con Analytics.

Un análisis de contenido de calidad debe responder las siguientes preguntas:

  • ¿Quién está llegando a nuestro sitio?
  • ¿Cómo nos están encontrando?
  • ¿Qué hace mientras esta aquí?
  • ¿Cuánto tiempo se quedan?
  • ¿Vuelven?
  • ¿Obtuvimos un correo electrónico?

Si bien estas preguntas son simplemente por naturaleza estadística, los datos recogidos puede contestar las siguientes preguntas estratégicas:

  • ¿Hay que cambiar el tipo de contenido que estamos publicando con el fin de atraer a un público diferente?
  • ¿Qué tipo de conversaciones son fructíferas?
  • ¿Qué tipo de contenidos debemos seguir produciendo con el fin de atraer más tráfico?
  • ¿Es fácil navegar en el sitio? ¿Cómo podemos mejorar la experiencia de nuestro sitio para que el consumidor o visitante se quede más tiempo?
  • ¿Cómo vamos a enganchar al consumidor tan pronto como sea posible con nuestro contenido? ¿Qué tipos de artículos captan más la atención del visitante?
  • ¿Estamos llegando constantemente al público objetivo?
  • ¿Cómo están trabajando nuestras tasas de conversión?

2. ANALYTICS DE PUBLICIDAD.

“El dicho con respecto a la publicidad tradicional: La mitad del dinero que gasto en publicidad se desperdicia; el problema es que no se cuál mitad. Necesitamos revisar en la nueva era del marketing. La verdadera pregunta no es si se puede medir el retorno de cada peso gastado en los canales en línea si no si estas dispuesto a pagar por ello”.

-Goldee Udani, Fundador de Beevolve

Ya sea que estés pagando por anuncios en Facebook, tweets patrocinados, anuncios en Google o cualquier otra red de anuncios, las herramientas de análisis se construyen generalmente en un nivel rudimentario.

5 Tácticas para lograr el éxito con Analytics.

Por ejemplo, Facebook ofrece un segmento de código que se puede colocar en tu pagina de “gracias” después de una compra, y se hace un seguimiento de cuáles son los anuncios que funcionaron y terminaron en una venta.

Google Analytics también puede realizar un seguimiento de origen de campaña con su herramienta de creación de URLs.

Estas tienen un prefijo con el acrónimo UTM (Urchin Tracking Module). Éste formato es utilizado por Google para rastrear direcciones únicas.

'Los Analytics de mejor calidad, son aquellos que van más allá de los clicks y visitantes, en conversiones reales y dinero añadido a nuestras cuentas bancarias.'

Una estrategia de analytics de calidad por ejemplo, te dirá que de los 1000 clicks que recibiste sólo hubo 3 ventas o subscripciones.

3. EMAIL ANALYTICS.

Si eres una startup algo que debes tener claro es que necesitas estar ofreciendo de manera constante tus productos o servicios a tu cliente.

Una herramienta efectiva es el correo electrónico, y para esto hay tres tipos específicos de correo que debes mandar:

  1. Campañas de goteo o Drip Campaigns: Boletines, cursos, webinarios, etc. Desarrolla una conciencia de marca y mantén tu producto o servicio en el top of mind.
  2. Correos electrónicos de notificación: Notificaciones de pago, mensajes de bienvenida, etc. Muestra el profesionalismo y construye confianza.
  3. Behavior-driven emails: Cuando alguien no completa un paso dentro de la compra o adquisición, este ayuda a dar seguimiento al cliente, ayudándolo a concretar la compra. Esto reduce la perdida de oportunidades.

Email-Marketing-ponch

Obtener la data de analytics para correos electrónicos es muy fácil, normalmente dentro de la misma herramienta que se utiliza para enviarlos hay un apartado que te permite conocer las estadísticas de estos. Puedes realizar un seguimiento de las tasas de apertura, de clicks, y demás.

Muchas herramientas de marketing por correo electrónico también viene con capacidades de pruebas A/B testing que puede ayudarte a determinar qué líneas de asunto y cuerpo de los mensajes son más eficientes.

4. SOCIAL MEDIA ANALYTICS.

Como startup hay una serie de preguntas que debes hacerte cuando se trata de medios de comunicación en línea.

  • ¿Qué redes sociales son eficaces para llegar a mi audiencia?
  • ¿Qué tipos de mensajes obtienen buenos resultados en estos servicios?
  • ¿Qué acciones tienen una correlación con la atracción de un cliente (es decir; retweets, menciones, likes, conversaciones, etc.)
  • ¿Qué estrategias de social media son más eficaces en el dialogo con nuestro clientes actuales?
  • En el tiempo que se gasta en social media ¿vale la pena la inversión? ¿por qué?

Social-Media-Ponch

A través de los analytics en medios sociales, se puede determinar si se debe aumentar proporcionalmente sus esfuerzos en los medios o si se debe entrar la atención en otra parte.

Las redes sociales tienen una tendencia a absorber nuestro tiempo, pero también tiene la capacidad que nos permite fomentar la buena voluntad y concertase con otras personas.

Las mejores herramientas para el análisis en social media se encuentran dentro de las propias redes. La mayoría de las redes sociales revelan el análisis, ya sea en línea con su contenido mientas esta en el sistema, o cómo en el caso de Twitter, un análisis separado por cada tweet.

Hay otras herramientas que mandan un correo electrónico con informes sobre la eficacia en las redes, por lo general estas herramientas combinan una serie de servicios.

5. CHAT Y MENSAJERÍA (ANÁLISIS CUALITATIVO).

Para complementar los análisis cuantitativos proporcionados por las herramientas anteriores, ahora hay que buscar los datos cualitativos y estos se dan manteniendo conversaciones con los clientes además de que esto te dará una imagen más clara de la efectividad en los esfuerzos de marketing.

Por ejemplo, una conversación podría ayudarte a interpretar cientos de patrones analíticos, es decir ¿por qué están tan bajos mis números?

5 Tácticas para lograr el éxito con Analytics.

Una sesión de chat con tus clientes también es una gran manera de descubrir nuevas ideas de marketing de las que posiblemente no habías escuchado antes. Tu no sabes, lo que no sabes.

Aquí hay algunas estrategias para tener conversaciones con tus clientes.

  • Ofrecer webinarios o reuniones donde se encuentre tu público objetivo.
  • Utilizar un servicio de chat en tiempo real, dentro de tu sitio web o aplicación.
  • Envíales un correo electrónico y pide una llamada rápida.

Cuando un cliente cancela una subscripción, esta es otra oportunidad para la conversación, para tener una entrevista de salida con ellos.

Esto puede ser tan simple como un formulario o enviando un correo electrónico para darles las gracias por probar el producto y la pregunta de si les gustaría compartir más acerca de su experiencia. No siempre recibirás una respuesta, pero de las obtenidas puede ser una enorme fuente de información que te servirá.

CONCLUSIÓN

No hay duda de que el seguimiento toma tiempo, energía y no siempre es tan divertido. Sin embargo cuando se trata de startups,agencias de marketing, marketers el tiempo y los fondos son limitados, y la adopción de una cultura de la estrategia de marketing analítico puede hacer o romper el éxito de tu empresa.

Sólo a través del análisis de marketing se puede diseñar el máximo crecimiento y hacer la diferencia en el éxito continuo de tu empresa.

Post Relacionados

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Methods for Finding The Perfect Russian Birdes-to-be

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To avoid many of these problems, it is best to try to distinguish the root reason behind the hardware downtime and try to fix it immediately. As much as possible, as you implement the troubleshooting steps in your bathroom, you should also look for the fundamental cause of the trouble and try to avoid saying again the same fault again.

A further hint to consider is to examine your space requirements to your business. Since you will be developing a new dataroom, you may need to set aside some additional space just to hold the new server.

datenraum

Ein Datenraum eröffnet die Möglichkeit, streng vertrauliche Unternehmensdaten exorbitant zu speichern und zu verwalten. Die virtuelle Speicherung von Zahlen ermöglicht den ständigen Zugriff von jedem denkbaren Ort der welt aus. Unabhängig von Zeit und Ort der welt können Angestellten und Geschäftspartner nach jener Zuweisung von seiten Passwörtern auf bestimmte Dokumente zugreifen. Das ist ein klarer Wettbewerbsvorteil: Schließlich können Jene effizient und schnell ranklotzen. In einem Secure Data Room können Jene sich via der Arbeitszeit bewegen. Archive und staubige Kammern testen nicht lediglich Platz ferner Miete, stattdessen sind ebenso ineffizient. Sicherer Datenräume kosten im Vergleich zu herkömmlichen Data Warehouses imposant wenig und können nach Belieben ständig erweitert sein. Die Zahlen werden vertrauenswürdig gespeichert ferner in regelmäßigen Abständen alleinig gesichert. Das Datenraum Anbieter Vergleich ist natürlich für die wirtschaftlichen Herausforderungen von globalisierten Erde unverzichtbar.

Geborgenheit und Vertraulichkeit stehen an erster Stelle

Data Rooms sind immer wieder absolut natürlich. Hacker und Unbefugte besitzen keinen Zugriff auf vertrauliche Dokumente vom Secure Data Room. Hier können sensible Unternehmensdaten wahrscheinlich gespeichert sein. Ein wirklicher Vorteil ist natürlich, dass sehr wohl auf die Daten qua verschiedenen Konten zugegriffen werden kann. So sehr ist dauernd klar, selbige Abteilung oder aber welcher Arbeitnehmer sich die Dokumente angesehen hat. Benutzergruppen können individuell definiert des weiteren begrenzt werden. In Kombination mit modernsten Sicherheitstechnologien kann das geschützter Informationsaustausch gewährleistet sein. Der Datenaustausch mit anderen Unternehmen ist natürlich problemlos möglich. Die Datensicherheit wird über ein mehrstufiges Sicherheitskonzept gewährleistet. Die Nützlichkeit des Datenmanagements kann durch Analyse jener Aktivitäten vom System wirklich geschätzt sein. Auf diese Weise können strategische des weiteren operative Aberrationen genau untersucht werden.

Dieses Datenraum Anbieter Vergleich ermöglicht effizientes Schaffen

Ein digitaler Datenraum anbietet viele Nützlich sein. Geschäftstransaktionen des weiteren Inhouse-Operationen bringen sehr schnellstens durchgeführt sein. Das spart Zeit des weiteren Kosten. Taktlos finanzieller Sicht ist ein Datenraum insbesondere in bezug auf komplizierter IT-Anforderungen positiv zu bewerten. Dies Unternehmen wird viel flexibler und wird sich auf die Kernkompetenzen zusammenfassen: Arbeit. Dieses virtueller Datenraum ist zu 100 Prozent wahrscheinlich und funktionsfähig.

Vielseitige Anwendungsmöglichkeiten

Ein Datenraum Immobilien kann uff (berlinerisch) verschiedene Moeglichkeiten genutzt werden. Dies dient zum 1 der Speicherung und Archivierung von Daten. Zum anderen kann ein netfiles auch darüber hinaus Dokumentationssysteme und Steuerungssysteme eingebettet werden. Das besonders hohes Maß fuer Effizienz beweist ein Datenraum Anbieter Vergleich überall da, wo komplexe Prozesse überwacht werden zu tun sein. Bereiche als Buchhaltung ferner Finanzkontrolle bringen durch den Datenraumanbieter rein überwacht werden. Ein hohes Maß fuer Eignung besteht auch in Immobilienbereichen, in denen Kunden sicher und zielgerichtet via Dokumenten versorgt werden zu tun sein. Ein Sicherer Datenraum kann darüber hinaus in welchen Vertriebsgesellschaften genutzt werden: Interessierte und baldige Vorstands- des weiteren Aufsichtsratsmitglieder können schnell und sicher qua den verschiedenen Dokumenten und Fakten bekannt gemacht sein. Kurz gesagt, ein ist natürlich überall da erforderlich, bei wem Daten schnellstens und wahrscheinlich ausgetauscht werden müssen.

Eduardo Saavedra

Eduardo Saavedra

Graphic Designer, marketing lover. Hunter, like a good entrepreneur. Son of true love. Take pictures like a champ.